Siven, born Pablo Toledo in Santiago, Chile, is a singer-songwriter who transitioned from a career in business to music following the death of his father—a pivotal moment that inspired him to pursue his artistic calling. His stage name, Siven, stems from his favorite number, seven, pronounced in German. He made his debut in 2023 and quickly found success with the singles “Sin Ti” and “Tuyo,” both of which gained national attention after being featured in the popular Chilean TV series Como la Vida Misma. In 2024, his emotional ballad “Nunca Se Olvida” was chosen as the main theme for the telenovela El Jardín de Olivia, further solidifying his place in the Chilean pop scene. Known for his romantic lyrics and melodic sensibility, Siven blends Latin pop with soft balladry, drawing influence from artists like Carlos Vives and Sebastián Yatra. His appeal crosses generations, and his performances—such as opening for Mike Bahía and Greeicy in Bolivia—have started to attract attention beyond Chile. In 2024, he dropped the track "Amor Eterno," followed by "Contigo o Con Nadie."