New Dada was an Italian beat band formed in 1965. Their first single "Ciò Che Fai" was released in 1965 by Bluebell Records. The same year, they won the inaugural Beat Bands Festival in Rieti and gained significant airplay on television programs such as Studio Uno and Andiamoci Piano. In 1966, New Dada released their first and only album, I'll Go Crazy, which included notable tracks like "T-Bird" and "I'll Go Crazy". They participated in the Cantagiro Festival with "Non dirne più" and won the Yellow Record award at the Bandiera Gialla Beat Club in Rimini for their cover of "Lady Jane" by The Rolling Stones. In 1967, internal tensions led to a split within New Dada.