Lloyd Price - born in Kenner, Louisiana on March 9, 1933 - was an R&B vocalist best known for his Number 1 singles âLawdy Miss Clawdy,â âStagger Lee,â and âPersonality,â the song that inspired his nickname âMr. Personalityâ. Discovered in 1952 by Art Rupe, the owner of Specialty Records, Lloyd Price signed to the label and recorded his first single, âLawdy Miss Clawdy,â with a band that featured Fats Domino on piano. The single was releases shortly after and shot to Number 1 on Billboardâs R&B Singles chart. His next five singles - including his version of âAinât That a Shameâ - charted in the R&B chartâs Top 10, but didnât have the same type of impact as his debut single. His next six singles failed to chart at all and Lloyd Price was drafted into the US Army in 1954. By the time he returned home, Specialty Records had switched their attention to Little Richard and Lloyd Price had to practically restart his career. He co-founded the label KRC Records and released the single âJust Because,â which was picked up for distribution by ABC Records and reached Number 3 on the R&B chart. After a series of non-charting singles, he released âStagger Lee,â a Number 1 Pop and R&B hit that revived his career. The following year, he released the single âPersonality,â which rose to Number 1 on the R&B chart and Number 2 on the Pop chart. While âLawdy Miss Clawdyâ and âStagger Leeâ were bigger hits, âPersonalityâ has become his signature song. He released over 20 studio albums and many more compilations over the years, although he is best remembered for his singles. Although he never achieved the same level of commercial success, he helped give Wilson Pickett his start in 1962 by signing hime to his new label. Lloyd Price was an entrepreneur and owned several companies outside of the music business which kept him busy between the occasional live performance. He was inducted into the Rock and Roll Hall of Fame in 1998. Lloyd Price died on May 3, 2021, at the age of 88.
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