BOUN, born Im Jong Hak on June 25, 1996, in Changwon, South Korea, is a singer and a former member of the boy band TARGET, which disbanded in 2021. He began his solo career in January 2022 with the single "Luxury." His single "WORD = LOVE," released on February 17, 2026, achieved significant success by entering Melon's Top 500 chart at number 2 on the same day.