Armand Schaubroeck
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House of Guitars, Inc. is a store selling guitars, percussion and other music-related items in Irondequoit, a suburb of Rochester, New York. Billed as the "Largest Guitar Store in the World," it has a prodigious collection of new, used and vintage guitars, amplifiers and other musical instruments, a large collection of music recordings on vinyl records, cassette tapes and compact discs, music videos, T-shirts and other rock memorabilia. The store's slogan is "For the Rising Young Stars from Earth." An alternate slogan they have is "The Store That Ate My Brain." In numerous ads on late-night local television in the 1970s, the House of Guitars insisted, "The House Of Guitars Is Cooler Than Hollywood."
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