The Wiseguys are a British electronic duo formed in 1994, consisting of Theo Keating, known as Touché, and Paul Eve, known as Regal. The pair began their music production partnership in 1990 and released their first EP, Ladies Say Ow!, on the Blackmarket International record label in 1994. Their breakthrough came with the double A-side single "Nil by Mouth" / "Too Easy", released in 1995 under Wall of Sound. The duo's debut album, Executive Suite, was released in 1996 and featured downtempo jazz beats and optimistic hip-hop numbers, earning critical acclaim and later becoming a cult classic. Regal left the band in 1997 to co-found the UK's Bronx Dogs, leaving Touché to produce their second album, The Antidote, released in 1998. This album included their most well-known songs, "Ooh La La" and "Start the Commotion". "Ooh La La" reached number 2 on the UK Singles Chart in March 1999 following its use in a Budweiser commercial, while "Start the Commotion" peaked at number 37 on the Billboard Hot 100 in 2001 after being featured in a Mitsubishi Motors TV advertisement. The Wiseguys disbanded in 2001, with Touché continuing as a solo artist under various aliases and Regal releasing solo albums and singles.