Spud Bros are a British duo of culinary influencers and entrepreneurs from Preston, Lancashire. They have transformed their family's jacket potato business - housed in a former streetcar car in Preston's Flag Market - into a global viral phenomenon. Brothers Jacob and Harley Nelson, who relaunched the business in 2023, made a name for themselves on social networks with their humorous videos and amassed millions of subscribers, before moving into music. Their first track, "The Greatest Spuds on Earth", was released in 2025, followed by the charity-oriented novelty songs "Potato Rap (Remix)", "Check Your Spuds" and "SBX". At the end of the year, "Brighter Than the Night" reaches No. 19 in the UK singles chart and No. 13 in downloads.
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