First Love is Never Returned is a Japanese band. Members are Kazuki Ishida, Yuji Sato, Keita Kotakemori, Mizuki Tsunemoto, and Arata Yamamoto. 2016 saw Ishida and Sato form their predecessor band, which in 2018 changed its name to First Love is Never In 2018, they changed their name to First Love is Never Returned and started their activities mainly in Sapporo. In June of the same year, they released their first single "Aoitori" for distribution; in 2019, they released their second single "Lady and Sir," but due to the Corona Disaster, they were forced to essentially suspend their activities for about two years, from 2020 to 2022. With a fresh start, they resumed their activities and released their 3rd single "Shoes wa Dokuganai" in December 2022, followed by the single "Mama's Pie" in January 2023, and then released their 1st mini album "POP OUT!" in February 2023, delivering a series of singles. At the same time, they released their second mini-album "POP OUT! II" in April 2024 and their third mini-album "POP OUT! III" in May 2025, and in February 2026, they released "Have you changed lately? III" in May 2025. In 2026, the group released "Kind of Lately Unchanged?" in February, followed by the release of their 16th single, "Good Morning" in April, which was used as the theme song for TV Asahi's morning information program, garnering much attention.