Elmer Gantry's Velvet Opera was a British psychedelic rock band formed in 1967. The group's original lineup consisted of drummer Richard Hudson, bassist John Ford, lead guitarist Colin Forster, organist and flautist Jimmy Horrocks, and vocalist Dave Terry, who adopted the stage name Elmer Gantry. Emerging from the soul and blues outfit The Five Proud Walkers, the band shifted toward psychedelic rock after supporting Pink Floyd on tour. Their debut single, "Flames" (1967), was later performed live by Led Zeppelin. Their subsequent single, "Mary Jane" (1968), was boycotted by the BBC due to its drug-related lyrics. In July 1968, the group released its self-titled debut album, Elmer Gantry's Velvet Opera, on Direction Records. Following Forster's brief departure and replacement by Paul Brett, Gantry left the band. Reverting to the name Velvet Opera and adding guitarist Johnny Joyce, they released their second album, Ride a Hustler's Dream (1969). After Hudson and Ford departed in 1970 to join The Strawbs, the band briefly reconstituted with a new lineup before permanently dissolving in 1971.
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