Elkin de la Hoz—widely known as Dimeloking—began his career in Barranquilla, Colombia, as a street-style DJ and content creator before rising to prominence by hosting De Frente Con Dimeloking, a popular urban music video-podcast launched in 2017 that featured high-profile interviews with artists such as Maluma, Karol G, Tainy, and Silvestre Dangond. In 2024, he transitioned into music production, executive producing the collaborative track “Quizás en Otra Vida” with Altafulla, Zaider, Luister la Voz, and Dj Jac, which brought together top Costa–Colombian urban talents and earned praise for his curatorial instincts. Alongside this musical work, Dimeloking expanded his influence across platforms—amassing over a million Instagram followers, launching “De Frente con Dimelo King” under the El Grupo B umbrella, and further establishing his role as a key connector in Colombia’s urbano circuit. By early 2025, he’s positioned himself as both a leading music executive—supporting emerging talents through media exposure and production—and as a respected tastemaker and cultural influencer within the Colombian urban music ecosystem.