Haebom (해봄) is a South Korean singer, streamer, and online personality under Parable Entertainment. Born Jung Bo-mi (정보미) on March 30, 1996, she first rose to prominence as a streamer in 2017, using the username haebomhaebom. Her streams initially centered on MMORPGs and trending games, but her approachable personality and versatility soon drew in a wider audience. Over time, she expanded her content to include live chats, commentaries, and song covers, showcasing her warm voice and budding musical potential. In August 2019, Haebom made her long-awaited music debut with the digital single “Flower Wings.” While the release was met with enthusiasm, she remained uncertain about pursuing music full-time and returned to her streaming roots. During this period, she continued uploading song covers, steadily building her reputation as both an entertainer and vocalist. After a five-year pause from original releases, Haebom announced her return to music in 2024. On August 7, exactly five years after her debut, she released her second single, “Rule of the Princess.” The following year, she unveiled “Love Dopamine” (2025), her third single and the first to feature an official music video, signaling her renewed commitment to music alongside her established streaming career.