EID (Echoes in Dream) is a South Korean music label founded on February 10, 2022, by artist Choi Jun-myung, also known as AVN. Originally launched as AVND Production, the label began as a small, artist-driven music imprint and later expanded its scope after becoming an incorporated company in 2024. EID focuses on cultivating distinctive sounds within alternative R&B and indie-oriented music, supporting artists such as AVN, PAAK, and YECHAN. Through releases like Odyssey (2022), Summer Christmas (2022), and later projects including "Bouquet" (2024) and "Counter Punch" (2025), EID has steadily established its identity as a creative platform emphasizing artistic depth and emotional expression.
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