BB NOYAA is an R'n'B singer revealed in 2024 by a series of singles shared on social networks. Buoyed by the viral success of So Fresh, unveiled during the summer, she racked up over a million views and established herself as a rising figure of the new R'n'B generation. Inspired by the sounds of the 90s and 2000s, she developed a personal and assertive aesthetic, between nostalgia and modernity. At the beginning of 2025, she became even more widely known with N°1, a standout track from the compilation Les 11 à suivre 2025 launched by Booska-P. This exposure heightened expectations for her projects and confirmed her growing impact on the French-speaking scene. After two appearances on Planète Rap, notably alongside SDM, she kicks off the year with a series of singles released within days of each other. This steady pace reflects her determination to make a lasting impact on the musical landscape. Claiming influences such as Aaliyah, Mary J. Blige and Timbaland, her project follows in the footsteps of American R'n'B, while asserting her unique voice. With Timbaland's public support, she continues to forge her path between vocal power, sensitivity and artistic demands.