Yeri Cruz Varela, professionally known as Yeri Mua, is a Mexican reggaeton artist, internet personality, and entrepreneur born on December 17, 2001, in Veracruz, Mexico. She initially gained prominence in 2018 through her makeup tutorials and lifestyle content on social media platforms. In August 2023, she transitioned into music with her debut single "Chupón," featuring El Gudi, Jey F, Alan Dazmel, and Oviña, which became a viral hit. This was followed by a series of collaborations, including "Mamita Rica" with Kenia OS and Ghetto Kids, "Línea del Perreo," and "Brattyputy." In June 2024, Yeri Mua signed with Sony Music Mexico, marking a significant milestone in her music career. Her collaboration with Bellakath on "Él No Es Tuyo" in April 2025 further solidified her presence in the reggaeton scene. Beyond music, she launched her own cosmetics line in partnership with Beauty Creations in May 2023, becoming the first Mexican influencer to collaborate with the brand. Yeri Mua's dynamic presence extends to television, where she participated in the Mexican edition of ¿Quién es la máscara? in 2024, reaching the semifinals. De Chava, her debut album, came out in May 2025 and featured contributions from Lewis Somes, La Joaqui, Bellakath, Uzielito Mix, Marcianeke, Snow Tha Product, and many more.