Los Buyer is a Spanish music and entertainment project formed by Catalan brothers Javi Ruiz and Eric Ruiz, known first through the sports-focused YouTube channel xBuyer before moving into recorded music. The xBuyer channel began in 2012 with football, FIFA, reactions, challenges, and sports-entertainment content, later becoming a family-driven creator project in which Eric, their parents, and other relatives regularly appeared. By 2022, Spanish press was describing Javi and Eric as one of the countryâs major sports-entertainment YouTube duos, with a channel followed by more than 5 million subscribers and videos built around football challenges, creator collaborations, and appearances by major players. In 2026, Los Buyer made their musical debut alongside Pikeras on âNO LE DIGO QUE NO,â a flamenco-pop and party-oriented single. The track quickly moved beyond their creator community, entering Spainâs daily streaming charts and appearing on several editorial playlists.
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