Isabella Primera Sánchez, professionally known as Itzza Primera, is a Venezuelan singer-songwriter who developed her career from Medellín, Colombia, after emerging in the late 2010s with collaborative singles that bridged pop and urbano; early attention came with “Otra Vez” (2018) alongside Legarda, Luisa Fernanda W, Dejota2021 and Ryan Roy, followed by her solo introduction “Crush” (2020) and the post-breakup track “Se la Pilló” (2021). In 2021 she also appeared in the MTV/Amazon docu-series Latin Flow, spotlighting women songwriters and performers in Colombia. Signing with Duars Entertainment set up a new run of releases; in January 2023 she issued the single “Me Confundí,” and that same year her name appeared among nominees for the Premios Tu Música Urbano (Top Rising Star — Female). A first long-form project followed with antes de volverme a enamorar (ADVAE), released on February 2, 2024, consolidating her romantic urbano sound and marking her partnership with Duars/Sony US Latin distribution. In 2025 she maintained a steady cadence with singles including “Te Extraño,” “En El Muelle,” “DONDE ESTÁS TÚ?” and “Linda y Bonita,” while continuing high-visibility collaborations such as “Bellaquera” (with Kewin Cosmos, Dejota2021 & Ryan Roy).