Born in Overijse on February 27, 1992, Robert Van Impe aka Average Rob is a Belgian comedian, influencer and TV personality. He started out working for the newspaper Humo, and together with DJ Omdat Het Kan presents the youth radio show Boitlyfe, whose programming is featured on a compilation released by Universal TV in 2019, featuring hits from the 1980s-1990s. The duo also perform live at the Tomorrowland festival in summer 2024. Since 2020, Average Rob has devoted most of his time to his video channel, in which he combines extreme sports and humor, also taking part in the Iron Man competition and marathons. In 2021, he recorded the humorous track "Zaddy", before reuniting with Omdat Het Kan in 2025 for "On met la patate", the anthem of the Belgian soccer team.
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